Digital

Google Analytics: Marketing attribution in a complex digital landscape

Google AnalyticsGoogle Analytics blog today reports on complex marketing attribution with Econsultancy in Marketing Attribution: Valuing the Customer Journey.

The results shouldn’t be surprising to digital marketing veterans. But for folks new to digital measurement, or those that crave even more data and analysis to drive bottom-line results, the report is an excellent read: Read Full Post »

Just call it target marketing

Harvard Business Review BlogCustomers are hungry for more and different kinds of digital content, and new ways to network and engage online.

We couldn’t agree more with this statement published in the Harvard Business Review blog extolling the virtues of B2B digital marketing.

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Campaign Brief Asia: District 3 Asia & Platzner team up

Campaign Brief Asia - District 3 Asia and Platzner team upSingapore-based District 3 Asia and Platzner | brand storytellers have teamed up to provide agency and corporate clients with full-service digital media production.

This creative and technical partnership will deliver new region-wide capacity and out-of-the-box thinking for mobile application, e-commerce website and content development.

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Campaign Singapore: Platzner & District 3

Campaign Singapore: Platzner and District 3 combine forcesBoutique Singapore-based marketing agency Platzner has announced a partnership with web engineering company District 3 Asia.

Matt Heller, managing director of District 3 Asia, says marketing clients – from start-ups to Fortune 500 brands – are increasingly looking for richer, more comprehensive creative productions.

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Platzner and District 3 Asia team up to provide apps, sites and digital content

Platzner | brand storytellers has teamed up with District 3 Asia to provide their agency and corporate clients with full-service digital media production.

This creative and technical partnership will deliver much needed marketplace capacity for mobile app,
e-commerce website and content development.

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