Customers are hungry for more and different kinds of digital content, and new ways to network and engage online.
We couldn’t agree more with this statement published in the Harvard Business Review blog extolling the virtues of B2B digital marketing.
From Singapore comes a small reminder for the creators of online communities that users of social media are human beings with all of the fragility that comes from being emotional creatures.
“Love against all odds” was a Facebook page supposedly about a real-life couple that tugged on the human desire to connect and help.
Today’s New York Times contains a Matt Richtel story about consumers making stuff last longer in the current US economy.
One brand he writes about is Levi’s. When you think of a durable pair of pants, you probably think about jeans.
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The other day a young marketing manager at a client company got very excited about the early results of a lead generation campaign which we created.
The campaign was an integrated, direct mail and email test designed to test audience, timing and creative.
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Each time the Lunar New Year rolls around, casinos in Las Vegas begin bracing for an influx of “whales” from Asia — high-rolling gamblers who tend to specialize in the grandest of gestures.
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