Platzner | brand storytellers – Strategic marketing and communications

Google Analytics: Marketing attribution in a complex digital landscape

4th April 2012   Tweet

Google Analytics blog today reports on complex marketing attribution with Econsultancy in Marketing Attribution: Valuing the Customer Journey.

The results shouldn’t be surprising to digital marketing veterans. But for folks new to digital measurement, or those that crave even more data and analysis to drive bottom-line results, the report is an excellent read: Read Full Post »

Just call it target marketing

5th August 2011   Tweet

Customers are hungry for more and different kinds of digital content, and new ways to network and engage online.

We couldn’t agree more with this statement published in the Harvard Business Review blog extolling the virtues of B2B digital marketing.

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Facebook love (story ends badly)

16th April 2011   Tweet

From Singapore comes a small reminder for the creators of online communities that users of social media are human beings with all of the fragility that comes from being emotional creatures.

“Love against all odds” was a Facebook page supposedly about a real-life couple that tugged on the human desire to connect and help.

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Levi’s sustaining consumer trust

25th February 2011   Tweet

Today’s New York Times contains a Matt Richtel story about consumers making stuff last longer in the current US economy.

One brand he writes about is Levi’s. When you think of a durable pair of pants, you probably think about jeans.
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3 campaign variables (that never change)

14th February 2011   Tweet

The other day a young marketing manager at a client company got very excited about the early results of a lead generation campaign which we created.

The campaign was an integrated, direct mail and email test designed to test audience, timing and creative.
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