Today we were on a client site visit chatting about the health and status of their brand and the Academy Awards came up.
Like an A-list actor’s career, we asked our client — is your brand “on track”, ”on hold” or “in transition”? Read Full Post »
The other day a young marketing manager at a client company got very excited about the early results of a lead generation campaign which we created.
The campaign was an integrated, direct mail and email test designed to test audience, timing and creative.
Read Full Post »
We just love the project management triangle: good, fast, cheap; pick any two. It simply illustrates how to deliver a successful project.
It’s also a humorous inquisition tool we use internally to get a project team focused on a project’s paramount priority.
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