Brand Management

For more than 35 years Centerforce has been a national leader in providing groundbreaking, evidence-based programs to incarcerated people and their loved-ones. Centerforce develops and delivers innovative solutions by providing health education, family and community programs to this often neglected community.

Cultivating and extending a community brand legacy

Platzner | brand storytellers worked closely with management and staff of Centerforce to capture the essence of the brand, its legacy to the community, and its promise to clients both inside and outside prison.

While providing brand stewardship and content strategy to the organization during a website project, we uncovered a rich history that is today projected onto the web as a virtual visitor center that is warm, informative and professional.

In 1975, Centerforce founded the visitor center programs at all California state prisons.

 

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