Demand Generation

i2i Systems is a software and services company that provides healthcare organizations with an innovative clinical informatics system that empowers institutions to shift to a patient-centered model.

Integrated B2B program expands pipeline 250% in 6 months

Platzner | brand storytellers president Robert C. Palmer served as interim Vice President Marketing to i2i Systems and guided the company as it embarked on a new go-to-market strategy.

In just six months time, the sales pipeline grew 250% through an integrated B2B demand and lead generation program consisting of event marketing, direct mail, email marketing, online advertising and social media content creation.

The successful outbound/inbound marketing program was accompanied by a complete operational overhaul of the company’s CRM system for sales, marketing, customer service and technical support leading to full automation of operations.

 

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